He has worked in the corporate environment
since 1972, and has been involved in
many facets of sales and marketing management.
His experience includes designing marketing
plans, developing sales promotions, and
the launch and sales of industry-specific, custom publications. He has designed personal marketing programs for high-production real estate agents, as well as conducting sales analyses for an international, luxury-market real estate magazine.
Publications he has represented include
geographic-specific, industry-specific (e.g., real estate, Spanish-language, telecommunications, air travel and B2B) and general circulation.
Previous to his work in publishing, he was
an international lending officer as well as an
institutional securities broker and a licensed real estate associate for a commercial developer, purchasing $30 million in commercial properties.
Mr. Petty received his BBA in Finance and
International Business from the University of
Texas at Austin.
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