Readership Demographics:
InvestorsInsight Publishing delivers investment perspectives, financial news and economic intelligence to a highly qualified and informed audience. InvestorsInsight's weekly e-letters are delivered to more than 1 million Accredited and Pre-qualified Individual Investors with the following general demographic profile.
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50% Investment Portfolio Over $500,000
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60% Have a Net Worth exceeding $1,000,000
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62% Annual Income Above $100,000
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84% Male
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Age Range 30-69
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Median Age: 51
Now, you can reach one of the largest and most qualified, affluent consumer and individual investor markets in America in a matter of hours.
Audience:
Growing audience of active, motivated and informed financial readers.
Exclusive Sponsorships Available (please inquire):
Only one sponsor per issue.
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Maximizes advertising and brand impact
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Ensures premium positioning of message
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No competitive dilution of audience
Ad Inserts:
Three positions in each E-Letter.
Dedicated Email Delivery:
You can send a dedicated email message directly to InvestorsInsight readers as a follow-up to your e-letter sponsorship or as a stand alone campaign.
For information, contact adsales@investorsinsight.com.
Multi-media Marketing Channels:
Additional ways to reach your audience and increase response.
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Highly selectable database for direct mail and telemarketing campaigns to follow your sponsorship or dedicated email campaign.
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Multiple data elements, including name, address, telephone number, age, income, etc.
Scheduling:
InvestorsInsight currently has the following sponsorship/ad insert opportunities available:
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John Mauldin's Outside the Box (weekly every Monday afternoon).
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John Mauldin's Thoughts From the Frontline (weekly every Friday evening for weekend reading and Monday morning exposure).
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Gary Halbert's Forecasts & Trends (weekly every Tuesday evening for Wednesday morning readership).
* Sponsorship reservations must be confirmed in writing 14 days before insertion and copy is due 7 days prior to issue date. Cancellation of a sponsorship must be received in writing 10 days prior to issue date.
* Ad inserts must be confirmed in writing and copy must be in-house five business days prior to issue date. Cancellation of an ad insert must be confirmed in writing three business days prior to issue date.
Specifications:
Please note the following specifications*:
Sponsorship Positioning: 3 places:
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Your name in the E-Letter header.
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Your message up to 100 words, plus a URL link and logo within the first 3 pages.
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Your name at the end, following the author's signature.
Ad Inserts:
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Text
- 60 character headline
- Your message up to 100 words, plus a URL link and logo
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Graphics/animated
- From 468 to 600 pixels wide X 60 pixels tall
- 20k maximum file size
- (discounted if you host the image; link to ad needs to be a URL w/domain name)
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Logo
- maximum file size for this or any images is 10k
Website Banners:
*If you have special requirements, please contact us and we will try to accommodate your situation.
FREE Review, Testing and Tracking:
To ensure sponsors get the best results possible, InvestorsInsight offers the following additional services at NO ADDITIONAL CHARGE.
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Review of each message, offer and design to ensure the most effective response from our audience.
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Tracking the number of readers who "click-through" on your message. (Requires use of redirects)
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Optional testing of two different messages on an A/B split. (Minimum test sample: 100,000 circulation per test panel)
Pricing:
*Frequency and multiple insert/newsletter discounts available.
Contact Lee Petty for details. Prices effective January 1, 2008 and are subject to change without notice.
**InvestorsInsight reserves the right to refuse any ad insert or sponsorship at any time.
Contact Managing Director:
Lee Petty
E-mail: lee@investorsinsight.com
Mailing Address:
InvestorsInsight Publishing, Inc.
14900 Landmark Blvd, Ste 350
Dallas, TX 75254
214-634-0082
800-382-4336
Fax 214-634-0086